Aegon is one of the world’s leading providers of life insurance, pensions and asset management. We worked with Aegon to help them create a short film that would help win major new pensions business with key workplace pension clients. It’s a supremely competitive market. However, Aegon has some clear USPs.
A strong brand. A great team of highly experienced and knowledgeable people. And superb technology.
Our challenge was to produce a film no longer than 1.5 minutes, which would encapsulate all of this.
Our solution was two-fold. We created a film that was filled with perpetual motion, using tracking shots and mini-jib sequences around their offices in Peterborough and Edinburgh; and we used ‘embedded’ graphic text animation that was tracked with the action and revealed through each shot.
The film worked extremely well, matching the dynamic nature of Aegon’s people and technology.