British Athletics - #Represent Campaign

British Athletics

#Represent Campaign

We worked with Designroom Sport to develop a series of videos supporting a print campaign to build support of the British Athletics team leading into the World Athletics Championships. The idea was to create a simple, high-impact and fun video campaign that could be used across social media and TV, involving athletes, para-athletes and fans.

Over four separate shooting days, we filmed with a host of athletes, such as Mo Farah and Greg Rutherford, as well as die-hard fans, to capture the sound bites we needed. We produced 5 different films including a main campaign film. The films were primarily distributed through social media but were also used on big screens in stadia and broadcast.